Alpha Industries & New Era Launch Collaborative Major League Baseball Collection

2022-08-08 07:05:03 By : Ms. Rose Wu

Alpha Industries and New Era Cap has announced its first collaboration in partnership with Major League Baseball.

Inspired by the power of sport and its ability to bring people together, the Alpha Industries x New Era MLB collection is anchored by each brand’s iconic styles – Alpha Industries’ MA-1 Bomber Jacket and New Era Cap’s 59FIFTY, in addition to a t-shirt, hoodie and 9FORTY adjustable cap.

“This collaboration with New Era has been so special for us here at Alpha Industries as it’s the coming together of two authentic heritage brands who started as family businesses and have become globally recognized by striving to be the best at what they do”, said Matthew Pantoja, Chief Brand Officer of Alpha Industries. “We knew this was how we wanted to kick off our collaborations this year and are very excited to have fans see what we’ve created with New Era.”

Pieces in the collection include:

“What can I say about this project that the product doesn’t already say? It began as a smaller collaboration conversation, like so many projects at New Era, and then took on a life of its own,” said Shawn Penrod, Director of Product Development at New Era. “Once we saw some of the early designs, we knew we needed to make it a larger brand story. We added MLB teams and multiple styles to the offering, and both MLB and Alpha couldn’t have been happier to do so. The product turned out amazing. It’s the perfect storm of three American heritage brands at the center of sport, style and culture.”

Iconic teams represented in this collection include the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, and New York Yankees, for a total of 23 current teams and another 9 teams in Cooperstown. The full Alpha Industries x New Era MLB collection is available at AlphaIndustries.com and at NewEraCap.com.

Stories and posts contributed by the BallerStatus staff and editors.

Get all updates directly to your inbox.