BRADFORD-based fans of American sports brands can get kitted out at a new store at a city shopping centre.

Lids has opened its doors at The Broadway, where its shelves are piled high with colourful rows of baseball caps and jerseys from a host of USA sports teams from the worlds of basketball and baseball, in particular.

Items from teams including New York Yankees, Chicago Bulls and Orlando Magic are available for sports fans to buy.

The sports teams' jerseys are priced between £90 and £245, while baseball caps are available from £18 and £36.

Lids offers a huge range of official sports hats and merchandise, including brands such as Nike, New Era, adidas and Mitchell & Ness. The brand is currently expanding rapidly with new store roll outs planned throughout Europe.

Some of the NBA basketball jerseys available at Lids in Bradford

Customers can also have their baseball caps customised with their name or a logo in-store.

The 1,200sq ft store in The Broadway will be the brand’s 20th store in the UK. Lids is an international sports retailer that sells fan and fashion-oriented headwear and apparel.

This customisation machine lets customers have their name or a logo put on a baseball cap of their choice

Orla Callan, the store’s assistant manager, said: “It’s been great since we opened last Saturday.

“The US sports clothes and hats are really popular.

“It’s been a mix of ages coming in since we opened. Lids is hoping to open 10 new stores in the UK in the next three months. The company is really branching out.

New York Yankees baseball caps in all colours are available at the new shop at The Broadway

“People have been taking pictures when they have come into the store to send to their friends of what we sell.

“The New York Yankees baseball tops have been selling well. Everyone knows them.”

A wide selection of US sports team's merchandise is available at Lids

Ian Ward, general manager at The Broadway, said: “Providing six new jobs for the region, this new lease marks a welcome addition to the wealth of brands and stores already found at The Broadway.

“We’re delighted to have attracted such a widely recognised and fashion-forward brand as Lids.

“We have a number of new lease announcements in the pipeline and new retailers poised to open in the Centre before the end of the year.”

The yellow LA Lakers basketball jersey is on sale inside Lids

Britten Maughan, president of Lids, said: “Bradford is a young and vibrant city that is perfect for the 20th UK Lids store.

“We’re excited to bring a unique range of American sports and fashion products to The Broadway, including a huge assortment of branded hats and jerseys.

Some of the colourful USA sportswear on display at the new shop inside The Broadway

“We’re really looking forward to opening our doors at The Broadway and welcoming the local community.”

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